Founder & Animation Director, Rabbitwarren Animation Studios
In an age where innovation often overshadows introspection and technology races ahead of meaning, Jake Ohama stands out, not merely as an animation director or business leader, but as a messenger of timeless human values. With a foundation rooted in quantum philosophy and a commitment to creative unity, Ohama is the visionary force behind Rabbitwarren Animation Studios and the revolutionary UNCONDITIONABLE PROJECT. As the world spins into an increasingly chaotic rhythm, his message is simple, clear, and universal: “We are fundamentally one.”
This feature explores Ohama’s transformative leadership, his creative journey, and the animation empire he’s quietly building from Singapore, a beacon of storytelling with heart, soul, and an eternal now.
The Spark that Ignited a Movement
Every great enterprise begins with a question. For Ohama, it was one that emerged from the collision of science and soul: If we are all made of the same energy and are merely passengers on a tiny spaceship called Earth, why do we continue to harm one another?
This philosophical inquiry birthed the UNCONDITIONABLE PROJECT on February 22, 2022, in Hiroshima, a city that stands as a symbol of peace and painful remembrance. The declaration marked the beginning of a powerful global messaging movement that aims to rekindle what Ohama calls the “unconditionable heart.” It is a heart unburdened by judgment, hierarchy, or conditionality, a heart born of compassion, unity, and deep awareness.
“The Earth is like a small spaceship traveling through the galaxy,” Ohama reflects. “So why, as fellow crew members on this tiny ship, do humans hurt one another?”
From this conviction came Rabbitwarren Animation Studios, a vessel for communicating eternal messages through stories that resonate across generations.
Leading Without Force: A Philosophy of Emergent Creativity
Ohama’s leadership style defies traditional frameworks. He doesn’t believe in driving teams with force. Instead, he creates an environment where ideas naturally emerge, synchronicity is respected, and the flow of creativity is prioritized over control.
“If you want to demonstrate leadership,” he says, “it’s about having as little forceful leadership as possible.” In his world, leadership is not about imposing direction, it’s about staying aligned with the project’s natural trajectory and the moment’s highest potential.
He maintains what he calls an “unconditional heart” in daily life, an effort to observe people and situations neutrally, with compassion. The goal? To never hinder the individuality or creativity of his collaborators. Rather than prescribing outcomes, he cultivates possibility.
Artistic Freedom Meets Business Longevity
Contrary to conventional wisdom, Ohama does not see artistic freedom and business sustainability as opposing forces. Instead, he believes they feed each other. “Free expression is precisely what enables a lasting business,” he explains.
This belief comes from experience. From managing mega-events like Tokyo Girls Collection and World Runway to consulting for brands like Louis Vuitton and Coca-Cola Japan, Ohama has always found success where trust, delegation, and presence intersect. Micromanagement has no place in his orbit.
“We consciously tap into the universe’s cyclical energy,” he says. “We don’t force things.” It’s this mindful calm, this surrender to the rhythm of the now, that sustains both creative momentum and financial integrity.
Empowerment through Message, Not Power
When asked what empowerment means to him as a leader, Ohama’s answer is almost paradoxical: “It’s not about empowering someone else; the project itself tells us what to do.”
In this view, empowerment isn’t something bestowed by a leader; it is something discovered through alignment with purpose. Power is not wielded; it is revealed. This ethos is central to every initiative he leads and creates.
From Crisis to Calling: A Journey Through Setbacks and Scale
Ohama’s leadership journey has been shaped by both soaring success and sobering setbacks. One of his defining challenges came in 2007 when a wildly successful tote bag campaign for U.S. fashion brand Kitson generated over $200 million in sales, only to be undermined by a surge of counterfeit products.
Coupled with internal betrayals by trusted executives, the experience led Ohama to rethink organizational structures and supply chain security. It also reinforced his dedication to building scalable systems with a 100-year vision. The result? A resilient, long-term mindset that now underpins every project, including UCDNBL.
Rabbitwarren: A Message Beyond Animation
While Rabbitwarren Animation Studios may appear on the surface as an animation company, it is much more. It is the first chapter in a centuries-spanning initiative designed to embed spiritual and emotional intelligence into global culture through storytelling.
Headquartered in Singapore, Rabbitwarren is the vanguard of a larger ecosystem that includes art, fashion, music, picture books, and film. Its founding philosophy? To leave behind not just content, but legacy.
Ohama is clear: “We know this project will become something on the scale of Nintendo or an Asian Disney, not because we chase money, but because the message itself is that powerful.”
The secret? A belief in quantum certainty, that Rabbitwarren, powered by a message rooted in timeless truth, will flourish across generations.
Pivotal Moments: From Earthquakes to E-Commerce
Ohama’s life is punctuated by acts of service born from global crises. In 1995, as a student at the University of Southern California, he was moved to action by the Great Hanshin-Awaji Earthquake in Kobe, Japan. Organizing a fundraising event in Los Angeles that attracted 2,000 students and raised $10,000, he began a lifelong commitment to using creativity for communal healing.
This event not only sparked his entrepreneurial drive but also forged relationships that would later launch his first major enterprise: Kobe Collection. That project soon gave rise to Tokyo Girls Collection, an iconic fashion event attended by tens of thousands and broadcast to millions.
Over the years, Ohama has collaborated with global brands, governments, and cultural institutions, always weaving a deeper message through commerce, media, and storytelling.
Technology and Timelessness: A Quantum View
In a world obsessed with trends and tools, Ohama remains grounded in a deeper certainty. He sees time not as linear but as a continuous “eternal now.” From this viewpoint, technology is simply a tool, never the core of innovation.
“Messages that capture people’s hearts endure far beyond the latest platforms,” he says. And yet, he remains curious and open, always experimenting with emerging tech, from early mobile commerce to AI-assisted animation.
His studio’s approach is clear: Use what works, but never let tools replace the message.
The Legacy of the Unconditionable Heart
At the center of Ohama’s work is a desire to reignite the innate goodness within humanity. His grandfather, an Okinawan school principal who evacuated children during wartime, instilled in him a deep disdain for conflict and a profound empathy for others.
That spirit now animates every frame of Rabbitwarren’s evolving body of work. Through stories, characters, and visual metaphors, Ohama wants to spark a global awakening.
“Through RABBITWARREN, we aim to inspire future leaders to rediscover an unconditional heart, prioritizing compassion over competition,” he says. “Our stories are meant to provide courage to those facing hardship and remind humanity that we can create infinite abundance without hurting one another.”
He dreams of an Earth not just healed, but elevated, a world ready for interstellar kinship and global unity.
A Legacy in Motion
Jake Ohama is not just animating stories, he’s animating a movement. With Rabbitwarren and the UNCONDITIONABLE PROJECT, he is planting seeds of empathy, creativity, and global consciousness that could outlast our lifetimes.
As 2025 approaches, his name is not just one to watch, but one to understand. He represents the rare leader who fuses business with metaphysics, commerce with compassion, and story with soul.
In a noisy world, his message echoes clearly: We are one.
And from that truth, everything beautiful begins.
Connect with Jake Ohama
Founder & CEO / Creative Director – Rabbitwarren Animation Studios PTE LTD
Website: http://rabbitwarren.tv
UNCONDITIONABLE PROJECT: https://unconditionable.org
Location: 20 Collyer Quay #23-01, Singapore 049319
