In a business landscape increasingly defined by data, speed, and disruption, true leadership is no longer measured solely by growth metrics or market reach. It is measured by clarity of purpose, consistency of values, and the ability to balance insight with empathy. Few leaders embody this balance as authentically as Jason Bare, President of BARE International.
Recognised as one of the The Most Inspiring Business Minds Elevating Global Industries to Watch, Jason Bare represents a modern leadership archetype, grounded, thoughtful, and globally aware. His journey reflects a steady evolution shaped by responsibility rather than ambition, by learning rather than titles, and by an unwavering commitment to integrity and accountability.
As the leader of a globally operating organisation specialising in customer experience research and insights, Jason’s influence extends far beyond boardrooms. His leadership philosophy continues to elevate how organisations across industries listen, learn, and act with purpose.
A Leadership Journey Rooted in Responsibility
For Jason Bare, leadership was never a pursuit of position; it was a natural progression born from responsibility and opportunity.
“I never saw leadership as a title,” he reflects. “It grew out of being trusted with decisions, solving problems, and supporting people through change.”
Early exposure to business operations allowed Jason to understand organisations from the inside out. Working closely with execution and operations gave him a rare perspective, one that many leaders only gain later in their careers. This foundation shaped his belief that leadership must remain connected to how work actually happens, not just how it looks on paper.
Becoming President of BARE International did not feel like a final destination. Instead, it marked a deeper commitment: to guide the organisation forward while respecting its legacy, culture, and people.
Leadership Philosophy in a Data-Driven World
In today’s customer-centric and analytics-heavy environment, Jason believes leadership requires both discipline and perspective.
“Data is essential, but it shouldn’t replace judgment or empathy,” he explains.
His leadership approach integrates insight with understanding. Data provides direction, but people provide meaning. Decisions grounded solely in numbers risk losing sight of their real-world impact on employees, customers, and communities.
By blending analytical rigour with human awareness, Jason ensures that outcomes are not only effective but sustainable. This balance has become a defining hallmark of his leadership style and a key driver of BARE International’s continued success.
What It Means to Inspire Global Industries
To Jason, inspiring global industries is not about visibility or recognition; it is about example.
“It’s about showing that organisations can grow responsibly, listen carefully, and respect people and cultures,” he says.
Under his leadership, BARE International has consistently demonstrated that insight-driven businesses can scale while remaining ethical, thoughtful, and people-focused. By helping organisations truly understand customer experience, Jason believes businesses can make decisions that positively influence both performance and trust.
This quiet, consistent influence is what Jason considers real leadership impact.
Ethics and Strategy: Two Sides of the Same Coin
Jason firmly rejects the notion that strategy and ethics exist in separate spaces.
“They reinforce each other,” he explains.
Every strategic decision, in his view, must be evaluated through a long-term lens, one that considers not only outcomes but consequences. Transparency, curiosity, and openness to different perspectives play a critical role in this process.
Empathy ensures that strategy remains connected to real people. Ethics ensure that growth is responsible. Together, they form the foundation of leadership that endures.
Values That Have Never Changed
Despite evolving markets and technologies, Jason’s core leadership values have remained constant throughout his career:
- Integrity – the foundation of trust
- Accountability – the commitment to follow-through
- Curiosity – the drive to learn, adapt, and improve
These values guide not only how Jason leads, but how he expects leadership to be practiced throughout the organisation. They have shaped BARE International’s culture and continue to influence its global operations.
A Global Perspective Shaped by Listening
Leading a globally operating organisation has profoundly influenced Jason’s worldview.
“Different markets bring different perspectives, challenges, and strengths,” he notes.
Global leadership, he believes, requires adaptability without losing alignment. Respecting local insight while remaining grounded in shared principles is essential. International teams have taught him the importance of curiosity, patience, and communication, skills that strengthen collaboration across cultures.
By listening deeply and learning continuously, Jason ensures that BARE International remains both globally consistent and locally relevant.
Pride in Purposeful Growth
Among his many professional milestones, Jason takes the greatest pride in building momentum without compromising values.
“Growth matters, but how you grow matters more,” he says.
Under his presidency, BARE International has earned multiple industry accolades, expanded its global footprint, and strengthened its reputation as a trusted partner in customer experience research. Yet, for Jason, success is measured not only in recognition but in trust, trust from clients, teams, and partners.
Seeing people succeed, teams align, and clients rely on BARE’s insights is what makes leadership rewarding.
Inside BARE International: Mission, Vision, and Impact
At its core, BARE International exists to help organisations understand real experiences so they can make better decisions.
The company’s vision is clear: to be a trusted global partner delivering accurate, practical, and meaningful insights.
Jason attributes BARE’s sustained success to focus and consistency. Rather than chasing trends, the organisation prioritises quality, clarity, and execution, investing in people and staying close to client needs.
Scaling a global business brought inevitable challenges: complexity, alignment, and communication. Jason addressed these by strengthening regional leadership, clarifying expectations, and reinforcing shared values across the organisation.
The Power of Interpretation in the Age of AI
In a world flooded with data, Jason believes insight, not information, is the true differentiator.
“Data alone isn’t enough,” he explains. “Insight comes from understanding context and translating findings into action.”
As AI and advanced analytics become more powerful, BARE International’s role has become even more critical. Technology can surface patterns and possibilities, but human judgment transforms those signals into decisions that improve experiences.
Innovation at BARE is deliberate. New tools are adopted thoughtfully, always with one question in mind: Does this improve clarity, quality, or decision-making?
For Jason, innovation should simplify complexity, not add to it, and it should always serve the human experience behind the data.
The Future of Customer Experience
Jason sees customer experience evolving into something more fluid, personal, and immediate.
Static feedback is no longer enough. Organisations must listen faster, interpret better, and act with agility. AI will play a growing role in this evolution, but success will depend on leadership’s ability to contextualise and respond meaningfully.
One of the most common mistakes organisations make, Jason notes, is treating metrics as conclusions rather than signals.
“Without understanding the ‘why’ behind the data, it’s easy to miss what truly drives loyalty or dissatisfaction.”
BARE International helps clients avoid this trap by prioritising relevance and action, ensuring insights are not only interesting, but also impactful.
People, Culture, and Mentorship
For Jason, strong teams are built on clarity, trust, and communication.
When people understand their role, feel supported, and see the bigger picture, performance follows naturally. Across regions and cultures, this principle remains consistent.
Mentorship has played a significant role in Jason’s own development, and he continues to value both learning from others and helping emerging leaders grow. Creating space for open dialogue, encouraging ownership, and holding everyone to consistent standards fosters innovation, accountability, and trust.
Grounded Beyond the Boardroom
Despite the demands of global leadership, Jason remains grounded by family and personal passions.
Spending time with loved ones provides perspective, while tennis, a sport he deeply enjoys, keeps him active and mentally sharp.
“Tennis mirrors leadership in many ways,” he reflects. “It’s fast-paced, competitive, and requires constant adaptation.”
Whether on the court or in business, Jason is motivated by continuous improvement.
A Legacy of Thoughtful Leadership
Looking ahead, Jason Bare hopes to leave behind more than a successful organisation.
His vision of legacy is rooted in integrity, respect, and meaningful impact.
“If the company continues to listen well, develop strong leaders, and make decisions rooted in respect, that’s a legacy I’d be proud of.”
In a world increasingly shaped by data and disruption, Jason Bare stands as a reminder that leadership, at its best, is both disciplined and deeply human.
Closing Note
Jason Bare’s leadership journey reflects a rare blend of insight, humility, and global awareness. As President of BARE International, he continues to elevate how organisations listen, learn, and lead, proving that sustainable success begins with understanding people first.
