In a world where borders are increasingly blurred by digital innovation and global mobility, Hourieh Memar stands as a trailblazer. As the founder of MICS Global, a boutique firm specializing in real estate investment and citizenship-by-investment solutions, Hourieh has carved a unique niche at the intersection of wealth advisory, cross-border immigration strategy, and personalized global investment.
From her offices in the UAE and Canada, she empowers high-net-worth individuals and business owners to unlock new opportunities, secure second residencies, and navigate the complex world of international property acquisition. But beyond her business acumen lies a leader whose journey reflects deep-rooted values, relentless resilience, and a vision that transcends convention.
Vision Meets Opportunity
The inception of MICS Global was not a coincidence, it was a calling. Hourieh recognized a profound need in the global market: individuals and families were seeking more than just investment opportunities they wanted a strategic blueprint for a secure, borderless future.
“MICS Global was born out of a vision to bridge global opportunities with personalized strategies,” she explains. “It wasn’t just about properties, it was about legacy planning, mobility, and a sense of global belonging.”
Starting out, the journey wasn’t easy. One of her greatest challenges? Building a loyal, high-performing team especially in Dubai’s fiercely competitive and transient salesforce culture. “Maintaining talent loyalty was and still is one of our toughest battles,” she admits. Yet, through grit and culture-first leadership, she’s managed to cultivate a dynamic, forward-thinking team that thrives on trust, transformation, and transparency.
A Philosophy Rooted in Empowerment
Ask Hourieh about her leadership style, and she doesn’t cite grand strategies or corporate jargon. Instead, she speaks of empowerment.
“My philosophy is centered on trust, transparency, and transformation,” she shares. “I empower our team to make informed decisions and stay agile in a rapidly evolving market.”
That empowerment goes beyond delegation. She spends time mentoring team leaders, reinforcing company values through action. “We encourage constant learning. I want every interaction internal or client-facing to reflect the DNA of our company.”
Balancing Innovation and Stability
MICS Global thrives in one of the world’s most complex sectors: a blend of real estate, legal consultancy, financial planning, and international law. Staying innovative while ensuring profitability is a delicate balance one Hourieh has mastered.
“Innovation is non-negotiable, but it must be intentional,” she asserts. “We pilot ideas on a small scale, monitor the results, and then scale responsibly. Vision must be supported by data and experience.”
This calculated approach to risk-taking is what allows the company to stay ahead without losing its footing. Whether it’s expanding to new markets or rolling out new services, every move is strategic and well-researched.
The Power of Mentorship and Culture
Talent development is a cornerstone of MICS Global’s success. The company doesn’t just look for resumes; it seeks alignment with its core mission. “We look for individuals who are not just skilled, but also aligned with our mission,” Hourieh notes.
Mentorship plays a critical role, particularly given the complexity of the industry. “We pair new talent with seasoned professionals to accelerate growth,” she says. “But we’re also honest, it doesn’t always work. Some lessons are learned the hard way.”
Still, the company’s culture of growth, learning, and shared success is one of its most valuable assets. It’s how they retain top talent and stay nimble in a fast-moving industry.
MICS Global: Beyond Borders
At its heart, MICS Global is a solutions-driven consultancy for global citizens. From real estate in Dubai and North America to Golden Visa programs in Greece and Cyprus, the company connects ambition with access.
“Our services go far beyond buying property,” Hourieh says. “We provide global real estate investment advisory, second residency and citizenship strategies, corporation immigration, and global relocation services. We also assist entrepreneurs and developers with market penetration between North America and the Middle East.”
This ecosystem of services is designed to provide end-to-end solutions for clients who demand not just efficiency, but privacy, precision, and long-term value.
Technology as a Game-Changer
Hourieh is quick to point out that technology plays a crucial role in offering a seamless experience to MICS Global’s clients. “From remote legal documentation to real-time inventory access, our platforms allow clients to handle the entire process virtually,” she explains.
By integrating CRM systems, internal databases, and digital communication tools, the company has removed traditional barriers, enabling clients to buy property, set up businesses, or obtain legal residency all without leaving their homes.
“Our digital ecosystem ensures real-time communication, secure transactions, and personalized support,” Hourieh adds. “Efficiency should never come at the cost of quality.”
Building Trust in a Complex World
Navigating the real estate and immigration industries, both of which are heavily regulated and reputation-sensitive requires more than expertise. It demands trust.
From day one, MICS Global prioritized compliance and credibility. “We built structures to meet legal and regulatory standards across all our operating regions,” she says. “And perhaps more importantly, we’ve educated clients on long-term strategy over short-term wins.”
This honest, strategic approach has paid off. Today, the firm represents some of the UAE’s top developers internationally, especially in North America. “When global brands trust you as their local representative, it speaks volumes,” Hourieh says.
Milestones and Metrics
The numbers tell their own story. Since its founding, MICS Global has doubled its client base year over year. Between 2022 and 2024, Dubai property sales alone grew by over 150%. Hundreds of clients have successfully obtained Golden Visas or launched businesses in the UAE with the firm’s support.
What’s the secret to this long-standing success?
“A relentless focus on personalized service and integrity,” Hourieh answers without hesitation. “We don’t offer generic packages, we build tailored solutions that reflect each client’s unique goals.”
That customization has turned clients into lifelong partners and ambassadors.
Disrupting the Status Quo
Traditional models in real estate and immigration consulting often involve layers of intermediaries and red tape. MICS Global has changed that by streamlining services under one roof.
“From company registration to real estate acquisition, we eliminated the need for physical presence in many areas,” Hourieh explains. “We integrated legal, financial, and advisory services into one cohesive experience.”
This disruption has not only made things more efficient, it has redefined client expectations for the entire industry.
Staying Ahead of the Curve
So how does a company like MICS Global stay ahead in such a volatile and competitive space?
“We monitor global mobility trends, tax policies, and market shifts continuously,” Hourieh says. “Our team attends international expos and engages in thought leadership.”
In fact, she personally attended the biggest real estate expo in New York City last year to strengthen MICS Global’s U.S. market presence. “You have to be where the conversations are happening,” she insists.
Strategic Expansion and Bold Decisions
One of the company’s most successful expansions to date has been into the Georgian real estate market a move driven by deep research and regional insight.
“We saw rising investor interest in Georgia’s hospitality and residential sectors,” Hourieh says. “Our success was rooted in local partnerships and marketing campaigns that were culturally and linguistically tailored to our target audiences in the Middle East and North America.”
This bold yet calculated approach has become a hallmark of the company’s strategy.
A Future Fueled by Purpose
When asked what’s next, Hourieh is both ambitious and grounded.
“We stay close to our clients, their evolving needs guide our roadmap,” she says. “Whether it’s entering new markets, adding legal partners, or integrating new tools, our evolution is always intentional.”
Ultimately, MICS Global is about more than business, it’s about helping people live globally, invest wisely, and plan for a future without borders.
Final Word
Hourieh Memar’s story is one of quiet power. She doesn’t shout her success she builds it, brick by brick, relationship by relationship. As 2025 unfolds, her work stands as a testament to what’s possible when vision, integrity, and innovation converge.
At a time when the world is redefining what it means to belong, Hourieh is helping people write their own global narratives one investment, one relationship, and one dream at a time.
